Current policy
Affiliate, Sponsorship, and Endorsement Rules
current disclosure rules for paid, gifted, affiliate, and other material relationships.
Make the relationship clear
A creator, influencer, brand, merchant, agency, or publisher must clearly disclose payment, gifts, free products, affiliate links, employment, ownership, or another relationship that could affect how an audience understands a recommendation.
Use honest claims
Endorsements should reflect real experience and claims that can be supported. Do not require a positive opinion, hide conditions, create fake reviews, purchase false engagement, or use an automated suggestion as proof of product performance.
Put disclosure where people will notice
Disclosure should be easy to see, understand, and associate with the content before or when the endorsement appears. Platform labels can help but may not replace a clear disclosure. Applicable words and placement vary by market and need campaign review.
Questions or concerns
Contact us through the appropriate sales, support, billing, security, privacy, or rights route.
Questions or concerns